In 2018, H&M were accused of racism and were condemned by thousands of people worldwide, both on and off social media. With H&M claiming to value diversity and inclusion, how did their marketing fail to capture these stated values? 

Let’s look at what happens without inclusive marketing…   

These days, inclusion is the word on everyone’s lips and like all hot buzz words, plenty of brands are jumping on the bandwagon, while others are waiting on the sidelines believing it to be a passing trend. Many brands simply don’t get it.